Source | Degrees of Freedom | Sum of Square | Mean Square | F | P > F |
Regression | 13 | 70.00086 | 5.384682 | 7.26 | 0.0001 |
Error | 243 | 180.1159 | 0.741218 | ||
Total | 256 | 250.1167 | |||
Variable | Parameter Estimate | Standard Error | Sum of Squares | F | P > F |
Intercept | 1.061532 | 0.440591 | 4.302695 | 5.80 | 0.0167 |
Color amount | 0.027230 | 0.075147 | 0.097328 | 0.13 | 0.7174 |
Contrast against the background | −0.030090 | 0.059111 | 0.192028 | 0.26 | 0.6112 |
Graphics information provision | 0.068228 | 0.074656 | 0.619078 | 0.84 | 0.3617 |
Color and graphics feel of consistency | −0.030560 | 0.071732 | 0.134551 | 0.18 | 0.6704 |
General navigation | 0.069340 | 0.068237 | 0.765360 | 1.03 | 0.3106 |
Location Tracking | −0.064310 | 0.069323 | 0.637798 | 0.86 | 0.3545 |
Hyperlinks (hotspots) semantics | 0.121541 | 0.073557 | 2.023700 | 2.73 | 0.0998 |
Forms organization and helpfulness | 0.026652 | 0.070631 | 0.105537 | 0.14 | 0.7063 |
Animated pictures | −0.055670 | 0.089501 | 0.286755 | 0.39 | 0.5345 |
Text (alone) organization and design | −0.109380 | 0.064121 | 2.157001 | 2.91 | 0.0893 |
Icons (alone) organization and design | 0.200612 | 0.057933 | 8.888093 | 11.99 | 0.0006 |
Icons and text organization and design | −0.018650 | 0.060757 | 0.069868 | 0.09 | 0.7591 |
Multimedia preference | 0.416697 | 0.073722 | 23.68064 | 31.95 | 0.0001 |